Unlike many SEO specialists, I combine technical SEO expertise with on the tools experience in Google Ads, analytics, and website migrations. I focus on delivering actionable strategies, not just reports.
I also run AI SEO and Local SEO workshops to help businesses upskill. All client work is delivered through Empire9, so you get the reliability of an established (very talented) team alongside personalised SEO support.
SEO Specialist, New Zealand
Hi, I’m Dean, an SEO & Generative Search Specialist. I help businesses leverage AI to stay ahead.
AI Summary
Biography
personal info
Name: Dean WarwickEmail: ideanwarwick@gmail.comPhone: (+64) 27 453 9302Location: Christchurch, NZ
Kia ora, I’m Dean, an SEO specialist based in the beautiful Ōtautahi Christchurch.I built this CV site not just to share a bit about me and my skills, but also to put my technical ability to the test.How I can help:I specialise in:- Technical SEO
- AI SEO / GEO
- Website Audits
- Analytics & Tracking Setup (GA4)
- Local SEO
- Google Ads
- Website Migrations
- Keyword & Content StrategyWhat I love talking about:SEO (obviously!), AI tools, animal documentaries, behavioural science, electric motorsport, productivity hacks, podcasts, automation and my ongoing quest to brew the perfect cup of coffee.
Skills & Digital Marketing Tool Expertise
Google Tools
Analytics (GA4)
Ads
Tag Manager
Search Console
CMS
WordPress
Shopify
Silverstripe
SEO Tools
SEMrush
Bright Local
Screaming Frog
Automation
Zapier
Active Pieces
Other
Bing Webmaster Tools, AI Tools (ChatGPT, Claude, Google Gemini, Microsoft Co-Pilot), API Integrations, Yoast SEO Plugin.
SEO Experience
Search Specialist
- Set up and manage Google Tag Manager tracking for accurate data and insights.- Develop backlinking strategies to strengthen domain authority and search rankings.- Lead SEO audits and strategy planning to improve organic visibility.- Support website migrations, ensuring smooth transitions without SEO losses.- Deliver workshops and training on AI SEO and Local SEO, helping businesses and teams upskill.- Produce clear, data-driven monthly reports to track performance, highlight wins, and uncover new opportunities.
Digital Influence
Jan 2023 - Oct 2024
Google SEO & Ad Specialist
- Managed content uploads and technical fixes across client websites.- Ran Google Ads campaigns alongside local and organic SEO initiatives.- Built and automated Google Business Profile (GBP) posting and reputation management for nationwide clients.- Worked extensively with e-commerce platforms including Shopify, BigCommerce, and OpenCart.
Conveyor SEO
Mar 2020 - Dec 2022
SEO Consultant
- Helped clients achieve ranking boosts through on-page optimisation and technical improvements.- Designed and implemented keyword-focused blog strategies to capture search demand.
Education
Lincoln University
Feb 2010 - 2013
Bachelor of Commerce (Marketing Major)
Business Management, Statistics, Economics, Accounting, Marketing, Business Law.
Courses & SEO Certifications
Google Ads Certification: Search, Display, Offline
Google Analytics Certification
42courses.com
Cannes Lions: Goodvertising
Cannes Lions: Creative Effectiveness
Ogilvy Consulting: Behavioural Economics
MOZ
Backlink Audit & Removal
Local SEO Fundamentals
Page Optimisation
Keyword Research
Technical SEO Site Audit
Frequently Asked Questions
Let’s work together
on your...
I wouldn't want to miss the chance to connect with you. You can also reach me via email at:
Thanks for making it to the end, YOU ARE AWESOME!
Website Info
Google Tag Manager
What GA4 events am I tracking via Tag on my CV website?
The message at the bottom - visible for 2 seconds
AI Summary button clicks
Outbound link clicks
Word count
Call link click
Email link click
Scroll depth 50, 75, 90 Percent