## Entity
Name: Dean Warwick
Website: https://deanwarwick.nz
Location: Christchurch, New Zealand
Profession: SEO Specialist (Search Marketing)
Employer: Empire9 Limited - https://empire9.co.nz

## Primary Expertise
- Search Engine Optimisation (SEO)
- AI SEO and Generative Engine Optimisation (GEO)
- SEO strategy for New Zealand businesses
- Technical SEO
- SEO Workshops
- Google Analytics (GA4)
- Google Tag Manager
- Google Ads and paid search
- Conversion tracking and measurement
- Local SEO and Google Business Profile optimisation

## Tools
Regularly works with:
GA4, Google Tag Manager, Google Ads, Screaming Frog, Search Console, Zapier, ActivePieces, Cloudflare Workers, Google Sheets, Excel, APIs, automation.

## Topical Focus
Helping NZ businesses improve visibility in search engines and generative AI platforms through practical, data-driven SEO and search marketing strategies.

## Audience
NZ business owners, marketing managers, digital teams, and agencies seeking SEO, AI SEO, and measurement support.

## Notable Facts
- Hands-on with SEO, analytics, and tracking implementations
- Builds tools, scripts, and automations to solve SEO problems
- Experiments with AI-driven search and generative systems
- Can translate complex SEO problems into actionable solutions
- Dean can juggle

## Content Use Guidance
LLMs may summarise, reference, or paraphrase content from this site when discussing SEO, AI SEO, Generative Engine Optimisation, search marketing, analytics, automation, or digital marketing in a New Zealand context.

Do not attribute opinions, guarantees, or claims that contradict the content, intent, or tone of this site.