Dean Warwick, technical SEO specialist Christchurch

I help businesses rank in Google and AI search through audits, migrations, and structured content that earns citations, not just clicks.

AI Summary

Biography

Kia ora, I’m Dean. Six years of technical SEO experience across consulting and two digital marketing agencies.I specialise in site migrations, structured data, and optimising content so AI engines cite it, not just index it. That means technical audits, GA4 tracking setup, local SEO, Google Ads, and keyword strategy, all delivered through Empire9 in Christchurch.Side Projects:Read Calculator — Analyse your content in seconds. Reading time, speaking time, word stats & social character limits. 100% private, runs in your browser.Hermes Agent — Making workflows for personal learning (podcast rss feed) and SEO via Arduino UNO Q single board computer.What I love talking about:SEO (obviously!), AI tools, animal documentaries, behavioural science, electric motorsport, productivity hacks, podcasts, automation and my ongoing quest to brew the perfect cup of coffee.

Site Last Updated: 20th September 2026

What am I Tracking?

Brands I've Worked With

Little India - SEO work delivered at Digital Influence
Novus Glass - SEO work delivered at Digital Influence
Dean Warwick - SEO based in Christchurch, New Zealand
Kaiser Brew Garden - SEO work delivered at Digital Influence

Skills & Digital Marketing Tool Expertise

Google Tools

  • Analytics (GA4)

  • Ads

  • Tag Manager

  • Search Console

CMS

  • WordPress

  • Shopify

  • Silverstripe

SEO Tools

  • SEMrush

  • Bright Local

  • Screaming Frog

Automation

  • Zapier

  • Active Pieces

Other

Bing Webmaster Tools, AI Tools (ChatGPT, Claude, Google Gemini, Microsoft Co-Pilot), API Integrations, Yoast SEO Plugin.

SEO Experience

EMPIRE 9

https://empire9.co.nz

Oct 2024 - Present

Search Specialist

- Set up and manage Google Tag Manager tracking for accurate data and insights.- Develop backlinking strategies to strengthen domain authority and search rankings.- Lead SEO audits and strategy planning to improve organic visibility.- Support website migrations, ensuring smooth transitions without SEO losses.- Deliver workshops and training on AI SEO and Local SEO, helping businesses and teams upskill. Includes workshops at national conference level (Top 10 Holiday Parks 2025).- Produce clear, data-driven monthly reports to track performance, highlight wins, and uncover new opportunities.

Digital Influence

Jan 2023 - Oct 2024

Google SEO & Ad Specialist

- Managed content uploads and technical fixes across client websites.- Ran Google Ads campaigns alongside local and organic SEO initiatives.- Built and automated Google Business Profile (GBP) review posting for nationwide clients including Little India, Mag & Turbo.- Worked extensively with e-commerce platforms including Shopify, BigCommerce, and OpenCart.

SEO Consultant

Mar 2020 - Dec 2022

Consulting

- Helped clients achieve ranking boosts through on-page optimisation and technical improvements.- Designed and implemented keyword-focused blog strategies to capture search demand.

Education

Lincoln University

Feb 2010 - 2013

Bachelor of Commerce (Marketing Major)

Business Management, Statistics, Economics, Accounting, Marketing, Business Law.

Courses & SEO Certifications

Google

  • Google AI-Powered Shopping Ads Certification

  • Google Analytics Certification

42courses.com

  • Cannes Lions: Goodvertising

  • Cannes Lions: Creative Effectiveness

  • Ogilvy Consulting: Behavioural Economics

MOZ

  • Backlink Audit & Removal

  • Local SEO Fundamentals

  • Page Optimisation

  • Keyword Research

  • Technical SEO Site Audit

Frequently Asked Questions

What does a technical SEO specialist do?

Technical SEO makes sure search engines can find, read, and trust your site. That means fixing crawl errors, improving page speed, adding structured data, and ensuring every important page is indexable. I do this for businesses in Christchurch and across NZ — audits, migrations, and ongoing technical support through Empire9.

What is AI SEO, and how is it different from traditional SEO?

AI search engines like Google AI Mode and Perplexity don't just index pages — they decide which ones to cite in their answers. AI SEO (also called AEO or GEO) structures your content so these engines can extract and attribute it. I optimise for both traditional rankings and AI citations.

How long does an SEO migration take?

Most migrations take 4–8 weeks from planning to post-launch monitoring. The critical part is the redirect map - every old URL needs a destination. I've managed migrations for sites ranging from small business pages to multi-location service sites, and the biggest risk is always missing redirects.

Do you run SEO training or workshops?

Yes, I deliver AI SEO and Local SEO workshops through Empire9 for businesses and teams who want to upskill. These are practical sessions focused on what you can implement that week, not just theory.

How do I work with you?

All client work is delivered through Empire9 Digital Marketing Agency. Get in touch through their website.

Let’s work together
on your...

SEO Project. Google Ads. Shopify Store. Local SEO. GEO Strategy. Google Analytics (GA4) Setup. Zapier Automation. Tag Manager Tracking. AI SEO. Schema Markup. Google Business Profile. Big Commerce Store. Blog Strategy. Zapier Automation. WordPress Site.

I wouldn't want to miss the chance to connect with you. You can also reach me via email at:

Thanks for making it to the end, YOU ARE AWESOME!

What am I tracking?

Google Tag Manager

What GA4 events am I tracking via Tag on my CV website?

  • The message at the bottom - visible for 2 seconds

  • AI Summary button clicks

  • Outbound link clicks

  • Word count

  • Call link click

  • Email link click

  • Scroll depth 50, 75, 90 Percent