Hi, I’m Dean, an SEO with a love of coffee, open-wheel racing, behavioural science, and animal documentaries.
Hi, I'm Dean, a Google SEO & Ad Specialist.
I enjoy helping my clients overtake the competition and challenge the status quo. Most of all I love to see others winning and helping them to achieve their marketing goals.How can I help you?
Through my work @ Digital Influence I can provide Technical SEO, Site Audits, Local SEO, Google Ads, Keyword and Content Strategy.Interests:
Animal documentaries, behavioural science, Electric motorsport (Formula E & Extreme E), podcasts, and forever in pursuit of brewing the perfect coffee.Favourite Quote:
“Marketing without data is like driving with your eyes closed.” - Dan Zarrella
Jan 2023 - Present
Google SEO & Ad Specialist
Working with clients on their Google Ads campaigns and SEO.
Mar 2020 - Dec 2022
Working with clients to give them a rankings boost enabling them to get the most out of their website.Services range from simple tag changes, blog post strategies to capture keywords, or full technical audits.Client Key Outcomes:Home staging and Interior design - Main keyword target from no traffic 0% CTR at the start of campaign to 9.4%. Stats from the last 28 days. (November 2021).Building inspections Industry - Best informational content in the blog campaign has a 23.5% click through rate over the last 28 days. Page overall (187 Keywords) has a 7.1% CTR over the last 28 days (November 2021).Cleaning Firm - 23% Google Search Click increase in 1 month from a campaign updating services pages copy to more engaging, informational content (Oct - Nov 2021).
Feb 2017 - Dec 2022
Sales Representative | Account Manager
Sage Doors Ltd: Sales Representative servicing the South Island.Formerly: Invercargill - Upper Hutt and Kapiti Coast.Skills and Duties:Client Relationship Management
Planning call routes
Problem solving & resolution
Roller Door Installation
Feb 2010 - 2013
Bachelor of Commerce (Marketing Major)
Statistics, Economics, Accounting, Marketing, Business Law.
Podcasting + Distribution
CMS: Squarespace, Wix, WordPress, Carrd
SEO: SEranking, Sitebulb, Screaming Frog
Google Analytics & Search Console
Google Ads & PPC
Felt Map Creation
Google Tag Manager
Courses & Certifications
Backlink Audit & Removal, Local SEO Fundamentals, Page Optimisation, Keyword Research, Technical SEO Site Audit
Nudge - Science of Marketing course
Mailchimp - Mailchimp Certified
Kinsta - How to speed up your WordPress Website
Bright Local - Google Business Profile Management 101
Bright Local - Level up you local SEO
Let’s work together
on your next project.
I wouldn't want to miss the chance to connect with you. Drop me a line and we can chat!You can also reach me via email at: