Technical SEO

Hi, I’m Dean, an SEO with a love of coffee, behavioural science, and animal documentaries.

So, What do you do? I help clients with their visibility online.

Dean Warwick

personal info

Name: Dean WarwickEmail: (+64) 27 453 9302Location: Christchurch, NZ


Hi, I'm Dean, an SEO based in the beautiful Ōtautahi Christchurch!I've made this CV site to show my skills and technical ability. I hope it gives you ideas to improve your marketing.How can I help you?Through my work @ Digital Influence, I can provide Technical SEO, Site Audits, Analytics (GA4) and Tracking, Local SEO, Google Ads, Keyword and Content Strategy.Talk with me about:AI tools, animal documentaries, behavioural science, electric motorsport, Perplexity AI, productivity, podcasts and the pursuit of brewing the perfect coffee.What I'm learning and reading:
My learning resources and what I am currently reading. Updated from time to time.
Favourite Quotes:“Initiative is up for grabs.” - Olivia Brand“Marketing without data is like driving with your eyes closed.” - Dan Zarrella


Google Tools

  • Analytics (GA4)

  • Ads

  • Tag Manager

  • Search Console

  • Business Profile

  • Merchant Center


  • WordPress

  • Wix

  • Squarespace

  • Shopify

  • Big Commerce

  • Opencart

SEO Tools

  • SEranking

  • Bright Local

  • Sitebulb

  • Screaming Frog

  • Surfer SEO


Digital Influence

Jan 2023 - Present

Google SEO & Ad Specialist

Our clients trust me with uploading content on their websites, technical fixes, Google Ads campaigns and both local and organic SEO.Experience with e-commerce sites (Shopify, Big Commerce & Opencart)

Conveyor SEO

Mar 2020 - Dec 2022

SEO Consultant

Working with clients to give them a rankings boost enabling them to get the most out of their website.Services ranged from simple tag changes, blog post strategies to capture keywords or full technical audits.

Sage Doors

Feb 2017 - Dec 2022

SI Sales Representative | Account Manager


Lincoln University

Feb 2010 - 2013

Bachelor of Commerce (Marketing Major)

Statistics, Economics, Accounting, Marketing, Business Law.

Attended / Attending


Sydney SEO Conference - March 1


SMX Advanced - June 13/14
SMX Next - November 14/15

Courses & Certifications


  • Google Ads - Search, Display, Offline

  • Google Analytics Certification

  • Cannes Lions: Goodvertising

  • Cannes Lions: Creative Effectiveness

  • Ogilvy Consulting: Behavioural Economics


  • Backlink Audit & Removal

  • Local SEO Fundamentals

  • Page Optimisation

  • Keyword Research

  • Technical SEO Site Audit

Let’s work together
on your...

SEO Project. Google Ads. Shopify Store. Local SEO. Google Analytics (GA4) Setup. Tag Manager Tracking. Schema Markup. Google Business Profile. Big Commerce Store. Blog Strategy.

I wouldn't want to miss the chance to connect with you. You can also reach me via email at:

Thanks for making it to the end, YOU ARE AWESOME!

Recommended Reading

Hell Yeah or No: What's Worth Doing
Drive: The Surprising Truth About What Motivates Us
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
The Dip: A Little Book That Teaches You When to Quit
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
The Infinite Game
When: The Scientific Secrets of Perfect Timing
Clear Thinking: Turning Ordinary Moments into Extraordinary Results



Person Schema - Dean Warwick

For much of my work on schemas, I use a great tool Schemantra. It gives me flexibility but also reminds me of additional fields which are commonly missed.Would you like more information? I have written an article about person schema for the Digital Influence blog.

<script type="application/ld+json" class="">
"@context": "",
"@type": "Person",
"@id": "Dean Warwick",
"jobTitle": "Google SEO & Ad Specialist",
"description": "Hi, I'm Dean, a Google SEO & Ad Specialist. I enjoy helping my clients overtake the competition and challenge the status quo. Most of all, I love to see others winning and helping them achieve their marketing goals.",
"email": "",
"familyName": "Warwick",
"givenName": "Dean",
"image": "",
"knowsAbout": [
"Local SEO",
"Technical SEO",
"Google Analytics 4",
"Google Tag Manager",
"Google Ads"
"knowsLanguage": "English",
"telephone": "+64 274539302",
"url": "",
"sameAs": [
"worksFor": {
"@type": "Organization",
"name": "Digital Influence",
"url": "",
"address": {
"@type": "PostalAddress",
"streetAddress": "Ground Floor, Suite 3/158 High Street",
"addressLocality": "Christchurch Central City",
"addressRegion": "Christchurch",
"postalCode": "8011",
"addressCountry": "NZ"

Google Tag Manager

Google Tag Manager: GTM-5L9KJZQ
Google Analytics 4 Property: G-GJDLW1DXEE

What GA4 events am I tracking via Tag on my CV website?

  • The message at the bottom - visible for 2 seconds

  • All outbound link clicks

  • Call link click

  • Email link click

  • Scroll depth 50, 75, 90 Percent

Other Tags

  • Microsoft Clarity

Time, Date and Text Insert

<div id="date-time-container" style="font-family: 'Raleway', sans-serif; font-size: 42px;"></div><link href=";600&display=swap" rel="stylesheet"><script>
const container = document.getElementById("date-time-container"); = "'Raleway', sans-serif"; = "42px";
const dateText = document.createElement('text');
function updateDateTime() {
const now = new Date();
const weekday = now.toLocaleDateString(undefined, {weekday: 'long'});
const time = now.toLocaleString('en-US', {hour: 'numeric', minute: 'numeric', hour12: true});
const dayMessage = getDayMessage(now.getDay());
dateText.textContent = ${weekday} ${time} - ${dayMessage};
function getDayMessage(day) {
let message = '';
switch(day) {
case 0:
message = 'Sunday Funday!';
case 1:
message = 'Mondayitis, never!';
case 2:
message = 'Choose Your Attitude Tuesday.';
case 3:
message = '1% Better Wednesday.';
case 4:
message = 'Thankful & Thoughtful Thursday.';
case 5:
message = 'Just another day to conquer!';
case 6:
message = 'Skill Up Saturday!';
message = 'Enjoy Your Day!';
return message;
setInterval(updateDateTime, 60000);

Meta Tags on this site

What are Meta Tags?Meta Tags are code snippets commonly used in web development to provide information to search engines. They can specify language and regional targeting. describe the content of a webpage and more.

<link hreflang="en-NZ" href="">Specifies the language and regional targeting for a specific URL.hreflang="en-NZ" indicates that the linked URL is intended for English speakers in New Zealand.href="" is the actual URL that the link points to.<meta name="publisher" content="Dean Warwick">This is a meta tag about the publisher of the webpage....Me<meta name="robots" content="index, follow">Instructs the robots to index the webpage and follow any links present on it.<meta name="keywords" content="Check my humans.txt">Specifies the keywords or key phrases relevant to the webpage's content.Google doesn't use this meta tag any more so I thought I'd have a little fun if you come across this!

Email Variables

I am using these Global Scope variables inserted into the contact form to let you know when your email was sent after submission:

Heres the output

Dynamic value after filling in a form. Output

Name of the sender {{name}}, the current date in UTC format {{client.utc_fulldate}}, and the current time in UTC format {{client.utc_fulltime}}.Because its markdown, actually getting it to show as just text on the website requires some backslashes so its not parsed as such. This is what the above actually looks like in the editor:

Dynamic value after filling in a form. Output